Rolex Datejust 31 – Azzurro Blue Floral Motif Dial – Fluted Bezel – Jubilee Bracelet (Ref. 278274)

Delicate, artistic, and intricately crafted, the Rolex Datejust 31 – Azzurro Blue Floral Motif Dial – Fluted Bezel – Jubilee Bracelet (Ref. 278274) introduces a bold new expression of femininity within the iconic Datejust collection. Released in 2022, this model blends technical precision with visual poetry — ideal for collectors seeking elegance with a creative edge.

The 31mm white Rolesor case is a refined combination of Oystersteel and 18K white gold, topped with a fluted bezel that reflects light in signature Rolex fashion. The standout feature is the azzurro blue dial, intricately engraved with a floral motif and set with 24 brilliant-cut diamonds, capturing light and movement with every glance.

Powered by the Rolex Calibre 2236 automatic movement, this timepiece offers exceptional chronometric performance, a 55-hour power reserve, stop-seconds functionality, and instantaneous date setting at 3 o’clock. The Jubilee bracelet, composed of semi-circular five-piece links, delivers both comfort and distinction — secured by a concealed folding Crownclasp.

Waterproof to 100 meters, the Datejust 278274 is a remarkable blend of luxury and creativity, making it a standout addition to any refined collection.